This film is about the increasing use of the typeface Helvetica and how it affects people's daily lives. The film takes the viewers on a journey through big cities and touches on the type that is prominent in them, while interviewing designers about the type they choose to use and what goes into making that choice.
One of the designers and interviewees, Erik Spiekermann, really stood out to me. He is a type designer who founded MetaDesign, a large design firm. This firm has over 450 fonts available for download on FontShop.com, which is a website that allows users to buy and download fonts for their own personal use. Spiekermann is responsible for the corporate design programs for businesses such as Audi, Lexus, Volkswagen and Skoda.
Because of his work and contributions, he is considered a very influential person in the field of graphic design. Spiekermann has an eye for design and uses type to enhance works of art in a way that makes sense. He is a creative individual dedicated to the art of typeface, and I think he represents the movie Helvetica well.
Because of his work and contributions, he is considered a very influential person in the field of graphic design. Spiekermann has an eye for design and uses type to enhance works of art in a way that makes sense. He is a creative individual dedicated to the art of typeface, and I think he represents the movie Helvetica well.
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